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About

Clarity over cleverness.

I'm a UX/UI designer with four years of experience across B2B SaaS, logistics, and digital agencies. My work sits at the intersection of business strategy and interface — I'm most useful when there's ambiguity to structure and stakeholders to align.

I moved to Germany in 2024 looking for new opportunities. I'm currently preparing for my B1 German certification (July 2026) while working on self-initiated case studies focused on the German digital landscape. I work natively in English and Spanish, and in German when people understand I'm in my language-learning phase.

Outside of tools and methods, what I care about is building things that survive contact with real users — and measuring whether they did. I'd rather ship a smaller, clearer design than a beautiful one that doesn't work.

How I work

Three principles I try to hold to, even when the deadline says otherwise.

Every designer says they care about research, systems, and craft. These are the specific shapes those words take in my work.

01

Business first, pixels second

Every project starts with a measurable business question. If I can't write down the outcome in one sentence, I'm not ready to design. Pretty is a byproduct of solving the real problem.

02

Design that survives handoff

A design isn't shipped until someone else can maintain it. I care about documentation, component libraries, and training the team that inherits the work. Otherwise it decays in three months.

03

Measure, or it didn't happen

Every project ends with numbers: conversion, engagement, time saved, errors reduced. Sometimes the numbers say I was wrong. That's the point — it's the only way to get better.

Toolkit

Tools I use, grouped by how I work.

The stack I rely on across product design, content delivery, and team collaboration.

Design & Prototyping

  • Figma Design · Make · Site
  • FigJam Workshops · Mapping
  • Illustrator Vector · Branding
  • Photoshop Image editing
  • DaVinci Resolve Video editing
  • Lightroom Photo retouch
  • Canva Quick delivery & motion

No-Code & CMS

  • Webflow Marketing sites
  • Framer Prototypes · Landings
  • WordPress CMS-based sites
  • Elementor WP page builder
  • Canva Quick delivery
  • Articulate 360 E-learning

Testing & Workflow

  • Maze User testing
  • Hotjar Heatmaps · Sessions
  • Notion Docs · Handoff
  • Trello / Jira Project management
  • Slack Team collaboration
  • Make Automations

Management & AI

  • MS Office Word · Excel · PowerPoint
  • Google Workspace Docs · Analytics
  • SAP Basic knowledge
  • Claude Research · Writing · Strategy
  • ChatGPT Research · Synthesis
  • Gemini AI workflows
  • Nano Banana Visual AI
Beyond work

A few things about me that don't fit on a CV.

I moved to Germany looking for new opportunities and a fresh chapter. That context matters because it shapes how I approach design: I've learned to find clarity in messy situations, move forward without perfect information, and ask for help when I need it.

Outside of design, I spend most of my time on a bike exploring the area around Regensburg, playing tennis, or planning a hike somewhere green. I'm drawn to the ocean and marine life — if I could pick a second career, it would probably involve animals. I also love immersive art and experiential spaces. Teaching creative workshops is another side of me: I host painting sessions for women in my community, and guiding people through their own creative process is one of the most grounding things I do.

Cycling through the German countryside around Regensburg
Inside a 2D illustrated cafe — an immersive art experience
Hosting a painting workshop for women

If you're a recruiter, hiring manager, or designer reading this, thank you for getting this far. Connect with me on LinkedIn and tell me more about yourself and your company. Below you'll find the different ways to contact me.

Let's talk.

Open to full-time, part-time, and freelance roles across Germany, and remote in Europe, United States and LATAM.

angie.varelab7@gmail.com
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